.The records in Google.com Analytics 4 can be perplexing. Take, as an example, acquisition documents-- the stations sending website traffic to your website-- at Records > Accomplishment. The segment lists 2 forms of acquisition: consumer and web traffic (i.e., treatments).I'll take care of those records within this blog post.Traffic Sources in GA4." Consumer accomplishment" vs. "Traffic acquisition".These pair of documents in the Accomplishment area divulge where each guest originated from. User accomplishment exemplifies the first resource that brought the individual to your website. Traffic accomplishment is the absolute most latest.Claim a first-time website visitor pertained to your internet site coming from hitting an all natural hunt list. GA4 will definitely organize that initial see in the "Organic search" channel for both records. However if she leaves behind as well as returns a couple of days later from a Facebook add, GA4 is going to specify the second check out in the "Paid for social" channel in the "Website traffic acquisition" file as well as "Organic hunt" in "Customer accomplishment.".To put it simply, the "Web traffic accomplishment" report does not vary between new and returning users. It presents the complete treatments as well as where each come from. The "Consumer achievement" record shows the complete individuals as well as their first (first-time) source.Networks.Both records present "nonpayment network groups"-- traffic-source categories-- consisting of:." Direct." Guests who keyed your URL in their browser's search club." Organic Browse." Site visitors who clicked a natural list on Google, Bing. or another online search engine." Organic Social." Website visitors who clicked on an all natural article on a social networks site." Email."." Paid for Explore."." Paid Social."." Recommendation." Visitors who clicked non-ad links on 3rd party web sites." Organic Video recording." Website visitors that clicked non-ad hyperlinks on web sites like YouTube, TikTok, and also Vimeo.For particulars on each channel, click on the pop-down menus on each document. In "Customer Acquisition," click the "1st user nonpayment channel group" food selection and also choose "First consumer source" for the list of emerging domain names.For thorough resources of customers, click the "Very first consumer nonpayment channel team" food selection as well as pick "Initial consumer resource." Click graphic to expand.In the "Traffic Accomplishment" document, click "Treatment nonpayment channel team" and also select "Treatment resource.".For detailed sources of treatments, click on the "Session nonpayment network group" food selection and also select "Treatment source." Click on picture to expand.The amounts might be various due to brand-new versus coming back visits.You may restrict both records to a single page using the "Include filter" possibility on top.Select "Include filter.".Click "Select measurements.".Select "Touchdown web page + question string".Select "consists of" below "Suit style.".Paste your web page's link slug (the part after the "/") or any kind of word (including "smaller sized") coming from that URL.The traffic and also customer achievement records will certainly right now present information for that link.Limit the accomplishment discloses to a singular webpage, like this example for a link including "smaller sized." Click on graphic to increase the size of.In some cases, the individual as well as traffic achievement records are compatible. The variations, once more, result from returning website visitors. Irrespective, the records show the sources of traffic-- networks that offer your company as well as drive gain brows through.